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Seren

"Unique, talented, insightful"

Contract :: customer experience consultant :: 2006

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Seren specialise in customer experience design, fusing emotional brand thinking with the methodologies and techniques of traditional usability to form a unique, platform-independent offering cutting across experience strategy, research & analysis and programme management.

During a very enjoyable two (2) month spell wth Seren, I conducted a piece of qualitative user and competitor research for the Vodafone business web presence (at both local and global levels).

This research effort included elements of requirements capture, data analysis, experience modeling, use case generation, as well as the synthesis and presentation of high-level user experience recommendations to the Vodafone user experience team.

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