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Interface Europe

website development | company brochure | sustainable sampling

Permanent :: production director :: 2004

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Interface Europe are one of the world's leading sustainable manufacturers, and the global leader in modular flooring solutions.

During 2004 and whilst Production Director at Getfrank, I was the lead information architect leading the mixed creative and technical team that completely revolutionised the Interface web presence, challenging, provoking, inspiring and delighting Interface with a visually sumptious re-focusing of their marketing efforts.

We removed anodyne "product" from the heart of the brand and replaced it with people, values and experience - and we shook Interface up (in a good way).

The new site launched in early 2005 with beautiful interactive features, video brand stings, a transformed information architecture, a refreshed palette, and a re-orientation of Interface products away from dull specifications to inspiring ideas.

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