The London Organising Committee of the Olympic Games (LOCOG, or London 2012) was, up until 2005, primarily a bid organisation, which only existed to submit and win the bid for the Olympic Games in 2012.
At the time of my contract - October 2006, before the unveiling of that logo - London 2012 were in the process of changing from a bid organsiation to a delivery organisation, and an overhaul of its web presence was a small part of that transition.
Syzygy were London 2012s encumbent digital agency at the time, and they asked me to help them with an intense and intensive two-weeks of IA work with London 2012: a challenge I gladly accepted.
Working on the client site at Canary Wharf, this was a rapid turn-around re-architecture of the then exiting London 2012 Olympic Games website. In under two weeks, I delivered a complete IA solution, including high resolution wireframes and taxonomy.
Sadkly, the solution never never saw the light of day for reasons (political, commercial and contractual) too complicated to explain here. But I had a great time doing the work!