February 2003 saw Getfrank pitching against some of the biggest e-learning agencies in the country for the contract to re-design the Museum of London's Learning Online website - and winning.
As producer and information architect, I was tasked by the Interpretation Unit of the Museum with creating a new standalone section of the wider Museum of London website. In response, I pulled together and led a team to deliver a fresh, accessible design that would appeal to the site's target demographic (teachers and key stage 3 and 4 students) as well as the visual devices of a new sub-brand that reflected the messaging of the Museum as a whole.
Working within the constraints of a small budget, I sought to express the aspirations of the Museum for Learning Online to be innovative and out-reaching, inclusive and accessible. Careful and exhaustive design, detailed user testing, and the diligence of Museum of London staff ensured that the new design of Learning Online was a triumph of accessibility, good usability and eye-catching design.