In the summer of 2008, I was contracting for Conchango (in-transition-to EMC) when I found myself on-site at Sky's offices at Syon Lane, working alongside the designers of Sky's in-house design team Sky Creative to construct a pitch for web design work looking to improve their online sales processes, to be presented to, uh, Sky.
Bit odd, I know. But the guys at Sky Creative were trying, at the time, to grow their reputation and business both inside and outside of the parent company. So it made a kind of sense to partner with an external agency.
The work involved data mining the Sky Creative guys to an extent, constructing personas, customer journeys, wireframes, helping to guide the visual designers in interpretation, and then preparing and delivering the presentation.